Job Description

Chief Marketing Officer — Camp Snap

Location: Redondo Beach, CA (remote)

Type: Full-Time (if youre looking for fractional CMO work please move on)

Compensation: $150,000–$180,000 base salary + benefits

Please read before applying — we’re only considering candidates who meet all of the following:

• You are currently running Meta ad campaigns with $300,000+ in monthly spend (within the last 3 months)
• You have a track record of viral wins and can show examples of top-performing creative
• You’ve sold physical consumer products online , not services or software
• You live and breathe eCommerce and deeply understand ROAS, CPA, CPC, AOV, LTV , and conversion funnels
• You know how to increase ROAS , decrease CPA/CPC , and lift AOV through smart creative, audience targeting, and offer testing

If this doesn’t describe you, this role is not the right fit.

About Camp Snap

Camp Snap and The Unplug Co. create screen-free, nostalgia-driven products that help people—especially Gen Z, Millennials, and families—unplug from their phones and live in the moment. Our flagship product is the world’s fastest-selling screen-free digital camera. We’ve sold over 750,000 units and built a highly engaged organic community. Now we’re ready to scale further—and we need the right marketing leader to get us there.

What You’ll Own

• Paid Media Strategy & Execution
• Own campaign setup, optimization, and scaling across Meta, TikTok, and Google
• Drive efficient growth with a performance-first approach
• Allocate and manage $300K+ monthly spend with measurable results
• Creative Direction & Content Oversight
• Oversee content creation across paid, email, organic social, and affiliates
• Collaborate with internal and freelance teams to deliver scroll-stopping creative
• Bonus if you’re hands-on with Canva or direct response copy
• Affiliate, Influencer & PR Management
• Optimize affiliate performance and grow partner network
• Guide PR and influencer campaigns to align with brand goals and KPIs
• Team Leadership
• Manage a lean but high-performing team and build scalable systems
• Stay close to the work—this is a leadership role with execution responsibilities

What You Bring

• 7+ years in digital marketing, 5+ years in a Director or VP-level role
• Hands-on experience with Meta ads at $300K/month+ spend in the past 90 days
• Demonstrated success selling physical DTC products at scale ($10M+ annual revenue)
• Strong command of paid media, funnel strategy, creative testing, and eComm KPIs
• Bonus: You can personally build and launch Meta or Google campaigns
• Bonus: Graphic design or video editing experience is a plus
• Strong alignment with our mission—helping people disconnect from screens and live offline

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