SUMMARY
Lead end-to-end digital marketing for a B2B portfolio across web, social, search, CRM, and paid media. Own the digital roadmap, elevate brand presence, optimize user journeys, and translate performance data into clear actions. This is a remote role collaborating cross-functionally with sales, R&D, applications, regulatory, and global marketing.
RESPONSIBILITIES
• Own the digital strategy and calendar across SEO/SEM, social, CRM, CMS, and digital advertising to grow awareness and qualified demand.
• Manage website updates and UX enhancements in a CMS (e.g., WordPress), ensuring analytics and lead-capture integrations work flawlessly.
• Develop and run the social media plan and content cadence with an engaging, consistent brand voice.
• Track and report web, campaign, and CRM performance; convert insights into optimization experiments and roadmaps.
• Partner with commercial and technical teams to launch digital campaigns aligned to go-to-market priorities and product releases.
• Coordinate domain/DNS settings (e.g., via Cloudflare) with IT to ensure reliability, security, and uptime for web properties and campaigns.
• Build, sequence, and deliver digital campaign timelines on time against business objectives.
• Select and direct agencies, freelancers, and digital partners for best-in-class execution and ROI.
• Create and maintain scalable SOPs, tools, and workflows for digital operations.
• Scan competitors and the market to propose content ideas and campaign tests that drive differentiation.
• Support global initiatives such as tradeshows, media placements, influencer programs, and brand campaigns.
• Mentor and upskill teammates to raise digital capabilities across the organization.
QUALIFICATIONS
• Bachelor’s degree in Marketing, Digital Marketing, Business, or related field.
• 5–7 years in B2B digital marketing covering SEO/SEM, social, content optimization, and paid media.
• Hands-on with CMS (e.g., WordPress) and CRM/marketing automation (e.g., HubSpot, Dynamics); comfortable in Adobe Creative Suite or similar.
• Working knowledge of domains and DNS administration to support stable web/campaign delivery.
• Fluent with analytics and ad tools (e.g., Google Analytics, Google Ads, LinkedIn Campaign Manager) and able to turn data into actions.
• Exceptionally organized; able to juggle multiple projects and deadlines with attention to detail.
• Clear communicator and presenter who collaborates well with internal stakeholders and external partners.
• Proactive problem-solver who takes initiative and drives outcomes; able to travel occasionally (up to ~5%).
• Bonus: B2B experience in food, nutrition, or health; experience with influencers and thought-leadership programs; strong writing, photo, and editing skills; project management tool proficiency; proven lead-gen campaign results; CRM–CMS integration experience.
BENEFITS
• Competitive base salary with bonus opportunity.
• Premium medical coverage and immediate 401(k) vesting.
• Flexible time off plus paid company holidays.
• Remote work with global cross-functional exposure and growth opportunities.
• Wellness and team-building programs that support work–life balance.
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