Job Description

Position Overview:

The Marketing Strategy and Client Services Principal is a senior leadership role responsible for shaping and driving strategic marketing initiatives while overseeing exceptional client service delivery. This dual-function leader will integrate data-driven marketing strategy, brand positioning, and customer engagement with client relationship management to ensure long-term growth and satisfaction. The ideal candidate has deep expertise in integrated marketing, media, agency operations, and account management, with a proven track record of building strong client partnerships and driving measurable business results.

Key Responsibilities:

Strategic Leadership

• Develop and lead comprehensive marketing strategies across brand, digital, performance, and content marketing disciplines for our clients.
• Oversee planning and execution of integrated marketing campaigns aligned with client business goals.
• Identify market trends, growth opportunities, and emerging platforms to guide client and internal strategies.
• Collaborate with the executive team on positioning, new service development, and go-to-market initiatives.

Client Services Oversight

• Lead the client services team in delivering outstanding account management, fostering trusted client relationships, and driving retention.
• Serve as a senior point of contact for high-value clients and provide strategic counsel and direction.
• Ensure all deliverables meet or exceed expectations in terms of quality, timeliness, and business impact.
• Oversee onboarding, performance reviews, and relationship growth plans for key accounts.

Team Development & Operations

• Manage and mentor marketing strategists, account leads, and client success teams.
• Align cross-functional team workflows to improve efficiency and collaboration between strategy, creative, media, and analytics departments.
• Drive resource planning, forecasting, and profitability targets across client engagements.

Measurement & Performance

• Establish KPIs and measurement frameworks for marketing effectiveness and client satisfaction.
• Monitor account health, campaign ROI, client feedback, and retention metrics to inform continuous improvement.
• Present performance reports and strategic recommendations to clients and internal stakeholders.

Qualifications:

• 10+ years of experience in marketing strategy, client services, or agency leadership roles.
• Proven experience leading multi-channel marketing efforts and managing strategic client relationships.
• Strong business acumen and ability to connect marketing outcomes to client revenue and growth objectives.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing cross-functional teams and large client portfolios.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.

Preferred Attributes:

• Background in performance marketing, brand strategy, or integrated agency leadership.
• Strong analytical mindset and comfort with marketing data, platforms, and insights.
• Entrepreneurial spirit with a collaborative leadership style.
• Ability to thrive in a fast-paced, evolving environment.

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